Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Directions for Research In Halal Certification: A Bibliometric Analysis

Author(s): Noopur Agrawal and Aditya P Tripathi

In the series of standards and certifications to be followed and obtained by the marketers, Halal Certification has drawn significant attention of marketers across the globe. Halal certification is no more confined to food products or cosmetics only but it is widespread now. The purpose of this paper to offer a systemic review of existing literature on halal-certification highlighting the scope, composition and direction of researches conducted on this topic. Bibliometric analysis was performed on a database of 341 documents published during 2003-2021 downloaded from the repository of Scopus with intent to offer meaningful directions for further research.

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