Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Does Maslow′s Hierarchical Theory Hold Good in the Marketing Domain? Research and Review on Indian Context of the Theory

Author(s): Y Lakshman Kumar and Chitranka K

It is a Known fact that marketing domain coincides with a couple of other management and Technical Subjects. One of the Main subjects the marketing coincides with is psychology. It may vary from consumer behavior in Offline mode of marketing as well as consumer behavior in online mode of marketing. In this research, we have tried to find out whether Maslow’s Hierarchical theory of needs works or applies in the Marketing Domain. The results have been shown in the result section of this paper. This research holds good for the Indian context. In conclusion & discussion part, cumulative data is given for the convenience of the reader.

Get the App