Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Easy Urls In The Content Management System With Crawlers For Added Security

Author(s): Apoorva Ganapathy, Alim Al Ayub Ahmed and Md. Nur-E-Alam Siddique

Websites are becoming busier by the hour, and URL is what differentiates a single one from the rest. Additionally, a record of bootlickers would require metadata of the page to give classification. This study is aimed at describing the role of friendly URLs in the content management system (CMS) and the power of global ranking with added security. Some selected scientific databases to discover a piece of literature about URLs (search engine optimization) in the content management system and global ranking with crawler with added safety was searched in order to achieve the objective of this study,. The finding shows that keywords and the length of URL are the major factor in CMS and the global ranking of the search engines. It was further revealed that a friendly URL is significant by weighing in to give developed probabilities for sycophants to creep over site pages. It also circumvents the probabilities of uncovering the authentic and real URLs where the content resides, thereby decreasing the chances of hacking. Hence, a concise and understandable URL should be chosen during website development.

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