Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Emerging Dimensions of Women Leisure Traveler: A Review of Motivation and Psychographic Factors

Author(s): Isha Singh and Devashish Das Gupta

Working woman tourism in the last few decades has become an important topic of study in context to Women Consumer decision making (WCDM). In current scenario, due to changes in the socio-demographics and working women psychographics this topic becomes significant. This study tries to map the changes in factors influencing working women decision-making regarding leisure travel. Findings show changes in women's personality traits, motivation, and decision-making regarding leisure travel. Based on this review it is evident that women’s travel behavior is also influenced by cultural identities. However, existing literature has also demonstrated that the men in the current era are supportive of their spouses in parenthood responsibilities. Thus, women today represent around half of both leisure and travel markets. They are no longer the family traveler despite being married and having kids. This paper provides a consolidate view from the industry as well as academia and also makes suggestions that would help to recognize who exactly these working women are showing interest in all sorts of traveling and becoming one of the important bunch of traveling customers who are not being so focused by the tourism industry.

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