Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Employability And Entrepreneurial Skills In The Digital Era: A Critical Review

Author(s): Pallawi, Sweta Singh & Manish Kumar

The main purpose of this study is to highlight the comparative analysis between employability and entrepreneurial skills. The current age of 21st century is often referred as the Digital Era. This is an age of technology that requires innovation and individuals to develop relevant employability and entrepreneurial skills and competencies to find jobs, start a business and make progress. The research study has found that employability and entrepreneurial skills are crucial for sustainable industrial development in the digital era. Unemployment can be controlled easily if the employees and employers have proper employability and entrepreneurial skills. Employability and entrepreneurial skills are similar as well as also different in many dimensions. Development of Employability Skills depends on the Entrepreneurial Skills of employers. The main problem for today is unemployment, and one of the reasons for this is the skills gap in employment. Employers are very much dissatisfied with the employability skills of newly joined graduates. So, after reviewing the papers, the researcher came to understand that college and university alone are not enough to develop employability skills, but college and entrepreneurs must work together to develop the employability skills of new graduates. Only then can unemployment be overcome. For this, it is additionally fundamental for a business person to have legitimate innovative abilities to foster the employability abilities of graduates and their representatives. There has been a lot of research and papers have been published on employability and entrepreneurial skills, but very few research studies are there which did a comparative analysis between these two skills. The finding of this paper is based on secondary sources and also on the analysis of the contents of scholarly articles published in reputed journals.

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