Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


"Enhancing Women Entrepreneurs′ Performance of Micro and Small Enterprises in Bangladesh: Mediating Variable is Entrepreneurial Competency."

Author(s): Tapas Bala

This study aimed to analyze factors impacting women's success in micro and small businesses in Bangladesh and so add to the body of knowledge on entrepreneurship, particularly in developing nations. The study adopted a cross-sectional questionnaire to collect primary data as segment of an explanatory research design, which was then followed by a quantitative research strategy. 250 women entrepreneurs were randomly selected as a sample for the study. The results of this study showed that, on the one hand, entrepreneurial motivation, entrepreneurial orientation, adoption of technology, favorable framework conditions and state support are important for optimizing the performance of women in small industries in Bangladesh. On the other hand, access to finance turns out to be insignificant for the development of women's entrepreneurial capacity. Entrepreneurial competence is proving to be significant in increasing the business performance of women in Bangladesh. The study might be used as information by officials to take these aspects into account, promote an environment that helps women entrepreneurs perform better, and encourage women entrepreneurs to address the problems that are affecting performance and take steps to improve it.

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