Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Evolution of CSR with Special Emphasis on India

Author(s): Anupam Sharma

From last few decades Corporate Social Responsibility (CSR) has established emergent attention all over the ecosphere. Impact of CSR practices radically achieved the upper levels of the United Nations, while in 1999 on 31st January; UN secretary- General Kofi Annan projected at Global Compact in Switzerland at the World Economic Forum and this was made official on July 26, 2000 at UN Headquarters in New York. This paper discusses the various definitions of CSR proposed by distinct researchers and Global Compact. In India statutory compliance of CSR under section 135 of companies act lime lighted the concept of CSR. First section of the paper will report how the CSR concept has been thundered by UN in 1999 and have great impact on the countries at the developing stage like India and next section of the paper deliberates about the CSR development in the developing country like India, with orientation to the paradigm shift in CSR practices from mere economic responsibility to legal responsibility.

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