Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Evolution of Gas based Economy in India: A Case of Gujarat State

Author(s): Kadam Sambhaji Namdeo and Kavita Srivastava

With the vision of making India a "Gas Based Economy by 2030", Government of India with notable policy initiatives is aggressively working to develop a natural gas market. Currently, natural gas holds 6.2% share in India’s energy mix against global average of 24% (BP, 2021); whereas, natural gas accounts for 25% share in Gujarat’s energy mix. To understand the Gujarat’s scenario, researcher has done the secondary research on the development of natural gas market in the state of Gujarat and also conducted the experts interview of 20 industry experts having average experience of 27+ years. Content Analysis has been done manually & by using NVIVO from the transcripts prepared from the recorded interviews. It has found that, Gujarat has led the development of natural gas market in an integrated way by focusing simultaneously on the development of integrated gas infrastructure and creating investor friendly environment for bringing gas based industry in the state. Also, Gujarat has created separate independent commercial entity GSPC for developing natural gas infrastructure in the state and given the complete freedom to take commercial decision on its own. Key lessons are focusing on infrastructure development, creating investor friendly environment, collaborative work and proactive policy.

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