Author(s): Vikas Gautam
We have been observing a prominent drift for last few years across various social media networks. Clicking own photographs (“Selfies”) and sharing them across social media networks is on the rise among people. And, this typical change in behavior is not restricted here, but users are making use of many online tools (free / paid) to add fun aspect to the photographs. This type of self-posing behavior is becoming quite prominent among people of all ages; therefore, it is of great interest to know the motivations behind this type of behavior. To get some insights about this, study examined predictor (determinants) of funny selfie sharing behavior of people across various social media networks. A conceptual model, that incorporates narcissism, gratificationssought, sensation seeking, sense of humor, and intensity of use is proposed and empirically tested by employing structural equation modeling. Results show that meta-message sensitivity, attitude towards humor and entertainment and relaxation needs are the significant predictors of an individual's intention to share funny selfies on various social media network sites. Implications of the results are deliberated with future scope for research.