Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Examining the Models based on the Motivation of Women Entrepreneurs

Author(s): Prerna Katoch

With steady development in various economic sectors women are becoming more self-sufficient and taking interest in business. In the last 50 years or so, technology has enabled people from different demographic and psychographic contexts, to apply their ideas to come up with a new venture. Although historically, women in the most communities were likely to be suppressed. However, things have changed drastically in the last century. Today, women from the vulnerable demography and community also get the opportunity to express their ideas and turn it into a venture. Although, in the remote parts of the world, the process of women entrepreneurship is a tough journey, it could not deprive women to take opportunity and shine through their talents. One of the biggest reasons for this is motivation. From wider secondary data available, most of the successful women entrepreneurs are highly motivated by some sorts of external forces. Although it is a wider discussed argument, there is a very short amount of actual researches conducted to identify the role of motivation and its implications in wider success. Therefore, this study it intended to fill this gap by delving deep into the connection between motivation and women entrepreneurship. The literature review has examined each factor that drastically changes the overall situation related to the women’s entrepreneurship model. The context of this research paper is thoroughly elaborated about women’s entrepreneurship in the modern era. The research paper also points out some theories in the literature review chapter and applications of those models for self-improvement. The theory has described different traits and motivates all women for better development and progression. The research paper examines different journals, research papers regarding this issue to collect secondary data and justify the objectives. The study further discusses external and internal forces which amplify various factors regarding the topic.

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