Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Exploring Entrepreneurial Characteristics and Motivational Factors Among University Students

Author(s): Parveen kumari and Satinder kumar

In India, thousands of university postgraduate management students intend to engage in a job being their first choice rather to start their own businesses because the unemployment rate is very high in the country. Entrepreneurship has played important and vital role in developing economic growth, economic progress, creation of job and social adjustment. Many Institutions have started entrepreneurship learning programs in order to encourage the interest of undergraduate students and postgraduates to become future entrepreneurs. The purpose of this study was to explore entrepreneurial mindset and their motivational factors for starting a new enterprise among university student’s. The study was based on primary data and collected from professional courses (Management and Engineering departments) students of Punjab, Haryana, Rajasthan, Uttar Pradesh states. Questionnaires were distributed to university students by quota sampling. Finally, 395responses were analyzed using factor analysis. The motive of this paper was to study the motivational factors affecting entrepreneurship activity amongst the university and institutions students. Results shows that the most important factor which affects the entrepreneurship characteristics is need for achievement. Further, need for autonomy is more influencing and risk taking is the least influential factor that can shift the focus of the students towards entrepreneurship.