Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Export Promotion Strategies For Consideration By Developing Economies

Author(s): Tayengwa Chitauro

This paper examines export promotion strategies that the policy makers in developing economies should seriously consider in order to enhance national export performance. Increasing exports ranks among the highest priorities of any government wishing to stimulate economic growth. There is, however, still strong disagreement on how governments should intervene. For instance, it has often been argued that the best governments can do is to eliminate the obstacles to the smooth functioning of market forces and provide information to exporting firms about destination markets and foreign competitors. This view, is of course, far from being unanimously shared. The main objective of the paper is to sensitise the national policy makers on the importance of exports as a major contributor to the country’s growth and development, and to have this reflected in the national development plans and programmes. This study contributes to the on-going discourse on the enhancing of the export performance in less developed countries, so as to increase national export earnings.

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