Author(s): Malinee Kumkrua, Narong Punkong, Palakorn Duangkate
The objectives of this research were:1) to study the success level of startup entrepreneurs in Thailand, 2) to study the level of factors related to the success of startup entrepreneurs in Thailand and 3) to study the factors that influencing the success of entrepreneurs in startups in Thailand. Questionnaires were used to collect 400 sets of quantitative data from domestic startup entrepreneurs and using a structured interview collect qualitative data from entrepreneurs, startups and a group of 10 scholars. The statistics used to analyze data were frequency, percentage, standard deviation, mean, multiple linear regression analysis and content analysis.
The research results showed that: 1) the level of success of entrepreneurs, startups in Thailand overall is at a high level. Considering each aspect, it was found that the level of success was at a very high level in all aspects as well. 2) Startup entrepreneurs in Thailand have opinions on factors related to success in starting up businesses is in a high level, and when considered on each side, it was found that it was at the same high level, except for 2 aspects, it was at the moderate level and 3) factors that influence the overall success of startups in Thailand, significance level at.05, such as timing factor, and the main sources of funding come from oneself and partners. When considered individually, it was found that the timing factor Influences success in all aspects as for the results from interviews with entrepreneurs, startups and academics agreed on all 6 factors that influence the success of the startup business in Thailand.