Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Fighting Covid-19: The Role of Responsible Firms

Author(s): Ibn Kailan Abdul-Hamid

Corona Virus Disease (COVID-19) is an infectious disease identified in China in late 2019. Covid -19 has affected human’s life globally. As a result, Covid-19 has been declared a global pandemic. In response to fighting this pandemic, governments worldwide and international organisations have called for the support of firms and citizens, from creating opportunities for employees to work from home to paying staffs for no work done. In addition, some firms have donated cash, goods and services to communities in which they operate.

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