Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Fostering National Resilience and Sustainability: A Study of Managing Digital Agility and ICT Adoption at the Country Level

Author(s): Pallabi Mukherjee,Kali Charan Modak, Sanju Mahawar, Ankita Sharma,Shubhangi Jain and Ruchi Mehra

This in-depth study explores the intrinsic value of efficiently managing the use of information and communication technology (ICT) and promoting digital agility while keeping a country's overall perspective in mind. Modern societies are becoming increasingly dependent on digital technology, therefore a nation's potential to withstand shocks and maintain sustainable development critically depends on its ability to quickly adapt to changing conditions and adopt ICT solutions. This study's main goal is to identify the tactical pathways by which countries can use ICT adoption and digital agility to increase their overall resilience in the face of a wide range of issues. By attempting this, the research hopes to shed light on the methods by which nations might use their digital prowess to ensure their own rich and safe futures. Five key countries are examined in-depth in this investigation: The United States, China, Japan, Germany, and India. This examination aims to reveal the complex interactions between numerous ICT indicators, economic growth trajectories, and sustainability's multifaceted facets. The findings that follow highlight the necessity of adjusting solutions in response to unique influence patterns that appear as a result of these research. Given that different ICT variables have varying degrees of influence on growth trajectories across national boundaries, the complexity of these interactions becomes clear. Additionally, this study highlights the wide range of influences that ICT has on the various aspects of sustainability. This necessitates a thorough analysis of the benefits and downsides associated with the integration of ICT systems. The conclusion of these findings highlights the necessity for flexible policy frameworks capable of comprehensively assessing the possible benefits and drawbacks of ICT integration. It becomes more and more clear as the research reveals its insights that stakeholders and policymakers stand to gain a lot from this knowledge base. The knowledge gained here gives the tools needed to develop well-informed policies that take use of ICT's economic potential while also enhancing social justice and environmental well-being. This paper essentially promotes the synchronization of ICT growth with sustainability goals, contending that doing so will enable countries to skillfully navigate the rapidly changing global context. Countries can strengthen their ability to endure challenges and sustain growth that is mindful of larger ecological and social issues by finding a harmonic balance between digital competency and sustainability imperatives. Therefore, this study has practical implications for the creation of policies that might harness the transformative potential of digital technology for the all-around improvement of nations in addition to adding to the academic discourse on ICT and its implications. In conclusion, this research offers a thorough effort to clarify the fundamental relationships between the strategic management of ICT adoption, the development of digital agility, and the bolstering of a country's sustainability and resilience. The analysis's focus on important countries highlights the particular dynamics at work, calling for specialized strategies. This research urges the development of sophisticated policies that take use of the advantages of digital integration while minimizing its negative effects because it acknowledges the complex effects of ICT on growth and sustainability. The insights it provides have broad repercussions, leading decision-makers and stakeholders toward a future in which technological breakthroughs are wisely utilized to promote long-term prosperity, societal equality, and ecological well-being. This study examines the value of managing ICT adoption and digital agility from a national viewpoint, concentrating on how these factors affect a nation's sustainability and resilience. The ability of a nation to quickly adjust to changes and adopt ICT solutions is crucial to its ability to resist upheavals and sustain sustainable progress as societies become more dependent on digital technology. The purpose of this study is to identify the means by which nations might strategically use ICT adoption and digital agility to increase their overall resilience in the face of diverse problems. The paper's ultimate goal is to advance knowledge of how countries may utilize digital capabilities to ensure a prosperous and secure future. In this study, five important countries—the United States, China, Japan, Germany, and India are examined to better understand the complex interaction between ICT indicators, economic growth, and sustainability parameters. The findings highlight the necessity for customized solutions by revealing distinctive influence patterns. The complexity of these linkages is illustrated by the fact that the influence of particular ICT variables on growth varies across nations. The study also emphasizes the various impacts of ICT on sustainability dimensions, identifying both advantages and disadvantages. These findings highlight the need for flexible policy frameworks that weigh the potential upsides and disadvantages of ICT. This report provides insights that policymakers and stakeholders may use to create plans that leverage ICT for economic growth while advancing social justice and environmental well-being. Nations can better manage the changing global scene by coordinating ICT growth with sustainability objectives.

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