Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

From Cash-Centric to Cashless Economy-A Study on User′s Awareness towards Digital Payment Systems

Author(s): Mona Agarwal and Monika Khatri

The purpose of this study is to examine the level of awareness, perception, and the level of satisfaction about different modes of cashless transactions i.e., UPI, mobile wallets, net banking, various cards etc. and to explore those areas for which the government and the service providers can formulate various plans to increase the adoption of cashless modes. The exploratory research is based on primary data collected with the help of a structured questionnaire and informal interviews from 400 respondents from three districts of India using a stratified random sampling technique. The collected data were converted into data matrix using SPSS 23.0 software and inferential analysis was done through percentage analysis and ANOVA. Awareness level about various modes of cashless payments is found to be significantly high in almost every group of the respondents. People are aware about security and convenience benefits of cashless modes. They feel satisfied when they make their transaction in cashless mode. The study is limited to three districts of India for a specified set of factors which are considered relevant for user’s awareness and satisfaction. This study offers fresh understanding about present level of awareness and associated satisfaction with the various modes of cashless payments, which can be used to bridge the gaps between adoption pattern of cashless modes among different sections of the demography.

Get the App