Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Geographical Indication for Gastronomy Tourism: Maximising Intellectual Property Value and Branding

Author(s): Albattat Ahmad Rasmi, Jeong Chun Phuoc, Zulhabri Othman, Norhidayah Azman

Mega-trends influenced by development and cutting-edge marketing technologies have emerged in the tourist business of the twenty-first century. Gastronomy tourism is one among them. This research aims to identify characteristics that influence the growth of astronomy tourism in order to predict supply determinants for worldwide marketing operations. A valid foundation for separating commodities of food goods may be found by focusing on the geographical origins of a culinary cuisine. As a result, the growing dependence and usage of "geographical indicators" (GIs) might include distinctive traits linked with a certain area or distinguishing qualities based on the history, culture, and folklore of a specific geographical region. The commercial value and influence of GI indicators on gastronomic tourism, as well as the usage of GI as a new branding strategy, are discussed in this study.

Get the App