Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Hr Analytics and Business Performance-A Mediation Model

Author(s): Gayathri R, Shivaprasad G, Ravindra Babu S

The role of Human Resources Management has evolved from being an administrative function towards being a more strategic partner. The most significant driving force behind this evolution is technological development. For instance, tools of data analytics, and other visualization techniques help management make informed decisions. Storing, processing and analyzing data form an integral part of HR management. This paper analyzes how the outcomes of using HR analytics in various processes and strategies can be used to bring about business outcomes like RoI and improved decision-making. A survey questionnaire was distributed among a sample of 180 HR professionals working in the city of Bangalore. The data collected was subjected to statistical analysis using SPSS v24. The results showed that the outcomes of using HR analytics to enhance process performance and strategy implementation can significantly improve Business Outcomes. Further, the Utilization of HR analytics was found to partially mediate the direct effects of HR analytics on Business Outcomes. It can be implied from the results that the effectiveness of HR analytics on decision-making and RoI can be enhanced by utilizing its outcomes on process performance and strategy implementation.

Get the App