Author(s): Meghna Ghosh*
In an era marked by rapid technological advancement, the landscape of journalism has witnessed significant transformations. With the advent of Artificial Intelligence (AI) tools, journalism practices have evolved, presenting both opportunities and challenges for professionals in the field. The integration of AI tools in journalism has brought about notable shifts in the way information is gathered, analysed, and disseminated. As AI continues to redefine the parameters of journalistic practice, there is a growing imperative to equip journalists with the necessary skills, knowledge, and ethical frameworks to navigate the evolving media landscape responsibly. The investigation on the influence of AI tools on the professional productivity of journalists in Karnataka reveals a complex landscape defined by technology integration, shifting practices, and various perspectives within the journalistic community. The study highlights the growing use of AI tools by journalists in Karnataka, with the majority of professionals using various applications for jobs ranging from data analysis to content selection and creation. This extensive usage shows an understanding of AI's ability to improve productivity, streamline procedures, and expand journalistic talents. The specific objectives are to know the frequently used AI tools for various job roles in media houses. To identify adaptability to AI environment in media and its impact on professional efficiency. To measure the various adaptability of AI tools for work delegation. To know the factors affecting the use of AI tools in journalistic work. The present research adopted qualitative and quantitative research methods to address the objectives. The survey with questionnaire will be used for primary data collection. Literature reviews will be extensively used to know AI tools available for journalist. The present research is based on uses and gratification theory by Katz and Blumler (1974). The present study contributed to deeper understanding of the impact of AI tools on the journalistic profession, offering valuable insights for practitioners, media organizations, policymakers, and educators alike along with shaping the future of media and communication in the digital age.