Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Impact of Covid-19 Creating a Panic Buying

Author(s): Sajjan Choudhuri

The fear of coronavirus has affected the consumers' mind and that impacted their shopping processes. The problem was people were more panic in this scenario and all of a certain purchase behavior and purchase intention has been changed. Therefore in this paper I studied various factors impacting the customer buying behavior like purchase intentions, Panic buying due to lockdown and increasing cases of COVID, along with that people started panic purchase. I matched COVID-19 prevalence rates and web queries by data analysis period and also performed correlation analyses in India to verify the hypothesis. A link study was carried out to explore the relationship of the incidence rates of COVID-19 with studies for defensive habits, wellbeing literacy and panic acquisitions.

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