Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Impact Of Covid-19 on the Morale of the Employees: The Mediating Role of Self-Efficacy

Author(s): Amandeep Nahar and Meenakshi Thakur

The aim of this research paper is to analyse the influence of COVID-19 on the morale of the employees and simultaneously, assess the mediating role of self-efficacy. For this purpose, a questionnaire survey was conducted with 300 employees to comprehend their perception of how the pandemic crisis has affected their morale and self-efficacy. The questionnaire consisted of closed-ended questions which were developed on a five-point Likert Scale. The study findings indicated that COVID-19 significantly impacted employee morale and self-efficacy. Also, it was found that self-efficacy impacted employee morale. Finally, from the mediation analysis, it was affirmed that the association between COVID-19 and employee morale is mediated by self-efficacy. The study provided significant recommendations and suggestions that can be employed by HR managers to improve employee morale and self-efficacy in the unprecedented times of the COVID-19 crisis.

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