Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Impact of Demonetisation on the Peoples Utilization of their Disposable Income, Method of Transaction and on their Lifestyle

Author(s): Vidhya Kshirsagar and Ashwini Kadam

India is one of the fastest growing economy in the world, however it is facing myriad of issues, which are causing destabilization within the country. Corruption, black money, human trafficking, red tape and terrorism are some of the major issues that is faced by the country. However, the root cause of all these problems lies in it because of the parallel economy. The main emphasis will be given on the impact of demonetisation on the different factors. This study is descriptive in nature as this study uses quantitative data to make inferences and observations. In addition, the main topic of this study is to determine the relationship with dependent variable (demonetisation) and various independent variables (consumer behaviour, investment decision, corruption& red tape, financial health of SMEs and cashless mode of transactions). The findings of the study concludes that the demonetisation, though it caused inconvenience to the people and especially to the farmers and SME industries in short run. Overall most of the respondents felt that the demonetisation had positive influence on their lifestyle as well on investment decisions.

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