Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Analysis of Krishi Vigyan Kendra Vocational Training Programmes for Developing Self-Employment In Rural Youth

Author(s): Bhawana Rathore and Sonal Sidana

India has been predominantly a rural country with two thirds of its population still residing in rural areas. India's 70% workforce belongs to rural areas. It is said that true India lives in her villages. The rural economy of India has continuously been supporting and contributing to the economy of India. Thus, the rural economy of India is backbone of the Indian economy. India is predicted to be a rural country in the time to come and its 50% population is projected to be residing in the rural areas even by the year 2050. The Krishi Vigyan Kendra is mainly concerned with imparting need based and vocational training to the farmers, farm women, and rural youth. Here the attempts will be made to assess the impact of vocational training programmes on self employment of rural youth. The prime aim of the literature review is to study the overall adoption status of various practices imparted during various vocational training programmes organized by Krishi Vigyan Kendra. The findings of the study will throw light on the impact of the training in terms of Enterprise establishment by the rural youth. The study will also explore the reasons of adoption and non adoption and Discontinuance of each practice imparted under various vocational training courses. Findings of the study will serve as feedback for the administrators, and Trainers of KVK to rectify the weakness and shortcomings in planning and organization of future training programmes.

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