Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Impact of Organised Retail Marketing on Customer Satisfaction

Author(s): Daniel Pilli and Soujanya Konka

In the current scenario of business, the retail industry at the Indian and global level is witnessing a lot of transition. Some economies excelled and some struggled. Technological advances transformed business practices. New emergent retailers have introduced innovate business models and new infrastructure. The novel practices of business had a wide spread effects on the retail industry. India today consists of dynamic consumers who are demanding and knowledgeable, increased levels of consumption and increasing population base. The retailer has to therefore, constantly innovate to satisfy the changing needs of the customers.

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