Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Impact of Perceived Rewards and Recognition on Work Outcomes through Organizational Attractiveness and Intrinsic Motivation

Author(s): Soumendu Biswas

This study tests the mediating role of organizational attractiveness and intrinsic motivation between perceived rewards and recognition and two important work outcomes, namely, continuance commitment and work alienation. It develops from the social exchange theory in an attempt to justify the impacts of perceived rewards and recognition toward organizational attractiveness having further influence on intrinsic motivation, continuance commitment, and work alienation. 792 full-time managerial employees of nine different organizations in India have been covered under the study. Based on data analyses that included different statistical techniques including structural equation modeling, it was found that organizational attractiveness and intrinsic motivation were quasi-mediators connecting perceived rewards and recognition with the outcomes. The findings provide managers with insights into designing effective organizational practices and systems and point out the important part intrinsic motivation plays in better continuance commitment of employees and work alienation reduction.

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