Author(s): Renu Vashisth and Jyoti Gupta
The study of my report discusses about the impact of different factors for an effective relationship selling in the banking sector. It is important for an organization, especially financial service providers, to build a long-term relationship with their clients who will lead to an effective relationship selling. The purpose of this study is to develop a model that investigates the antecedents and the consequences of buyer-seller relationship quality in the financial services. A review of literature has been presented along with a model to identify the proper gaps. The research design used is descriptive design and the data collection has been done through primary study via questionnaires and it based on the Likert scaling technique. The data analysis has been done mainly by using factor analysis. The results of the study are shown by interpreting the number of variables which are highly correlated with a factor and then accordingly they are grouped together.