Author(s): Avinash Kumar Singh, Subhabaha Pal, Mukesh Shekhar and Anmol Mehta
The Indian market is moving faster than ever before. Marketers use the internet to advertise their products. Indian participants are spending on social media increasing every day, surfing the web and utilising social networking’s platforms such as Facebook, WhatsApp, etc. Instead of concentrating on traditional markets, firms are shifting their focus to a web market by promoting their products online and having them available on a variety of sites as well as on social Medias. The rise of online advertising may be traced back to social media. People are spending time on social media, which benefits advertisers. The digital marketing sector in India is rapidly increasing. Marketers now provide all products and services via online portals. It is only one method of achieving success in the Industry. This study focuses on the expansion of Quick Service Restaurants in India through digital marketing. Quick service restaurant marketers were polled to learn about the elements that influence the effect of website or social media advertising in the growth of fast food chains in Indian food business. According to the survey, the variables that influence the importance of internet marketing in the development of fast food chains in India include effective promotion, customers reach , global presence, and vision and plans.