Author(s): Manoj Govindaraj and Pradeep M
In today's dynamic consumer electronics market, product quality is a paramount factor that significantly influences consumers' perceptions, behaviors, and choices. This research explores the intricate nexus between product quality, perceived value, trust, and purchase intention in the context of electronic products. It endeavors to shed light on the fundamental question of how the quality of electronic products shapes consumers' perceptions, trust in brands and products, and their intentions to make a purchase.This study employs a quantitative approach, incorporating surveys with electronic product consumers to gather rich and diverse data. 327 respondents filled the data in an around Chennai region .Drawing upon established theories and models in marketing and consumer behavior, it examines the multifaceted relationships among these critical variables by using SEM model.The findings of this research carry substantial implications for businesses operating in the electronic products sector. By unraveling the intricate interplay between product quality, perceived value, trust, and purchase intention, this study equips manufacturers and marketers with actionable insights to refine product quality, pricing strategies, brand management, and trust-building initiatives, thereby enhancing their competitiveness in the ever-evolving landscape of electronic products.