Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Investor's Awareness towards Crypto Currency in India

Author(s): Gangu Naidu Mandala and Narayani Ramachandran

Purpose: Customers of e-commerce have shown a great deal of interest in the robust organisation of decentralised payment processes, notably among cryptocurrency investors. When there are many transactions compared to a single transaction size, a cryptocurrency performs best. It makes use of a distributed payment network that covers immaterial costs without the involvement of a third party or financial institution. Methodology and Design: In this analysis, we have made an effort to ascertain the level of interest that investors in Andhra Pradesh have for various cryptocurrencies and the risks associated with something very similar. To acquire the data, a sample of 280 investors was used. Findings: Although it is still in its infancy, Bitcoin is the only known example of a cryptocurrency that works well. As a result, developers continue to expend effort to make Bitcoin stronger. Male financial backers have been found to be more aware of digital currencies and the core innovation of blockchain. Originality and Values: The Bitcoin network has a unique propagation of namelessness that is not innate in any web-based business exchange. Although blockchain technology spurs growth and several new applications for businesses, there are a number of risks associated with using cryptographic forms of payment as a result of this technology.

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