Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Is Green HRM Affecting our Youth Talent An Analysis of Students Attitude towards GHRM

Author(s): Priya Shah, Shashi Kant Rai, Saurabh Mishra and Richa

This study delves into the concept of green human resource management (GHRM).So basically, since a few years, the terms "green HRM" and "sustainability" have emerged, and they refer to the incorporation of various HR strategies and "Go-Green" ideas by organizations to simultaneously take steps to reduce paper use, manage waste, use techniques to reduce wastage, and save natural resources for our future generation in this regard. Through GHRM, organizations and its many practices hope to educate individuals about environmental consciousness and dedication to a more resource-adequate, greener future. Through HR activities to enhance sustainable resource utilization, these practices lead to higher efficiencies, lower costs, reduced carbon footprint, and less staff turnover. This study over this concept recommends a serious and continuous work to increase the awareness as well as implementations too, which will affect the environmental performance and will also encourage the institutes and the universities for the more GHRM practices for the further achievements. This paper focuses on more conceptual knowledge about the concept of GHRM and most importantly to know or to understand the attitude of our youth and here youth has been considered as students. After the survey with a few questions have received which will be narrated in the below paper will describe whether it is affecting the talent of our youth or not. To complete this paper the methodology that has been used is both the secondary and the primary method, and both the method helped a lot while covering this paper ad have come across with the in-depth knowledge of this newly trended concept of green HRM.

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