Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Is Organic Food Leading to Its Purchase Organically? Insights from Bibliometric Analysis

Author(s): Arpan Anand, Sakshi, Sapna Jangra, Anjali Gupta and Kumar Aashish

The theme of organic food has evolved gradually. Recent developments in the field of organic food heightened the need for analysing how this theme has evolved, what academic efforts have been made to advance and develop this field, who are the major contributing authors and much more. The aim of this paper is to apply bibliometric analysis tools to evaluate the studies conducted on “Organic food” and “Purchase intention”. Diverse characteristics have been discussed by researchers in previous studies to explain why consumers purchase and consume organic food. A Review of research papers published on “Organic food” and “Purchase intention” within the timeframe from the year 2002 to 2022. The bibliometric analysis revealed the top contributing authors, journals, citation analysis, country’s scientific production and trending topics. The results of the study revealed top five contributing authors having most publications and most active journals that published on “Organic food” and “Purchase intention” includes British food journal with highest publications followed by sustainability, food quality, consumer studies and marketing. Further, largest number of articles were published in China with 85 studies followed by India, USA, Malaysia and Brazil. It can be seen that the higher number of studies are conducted in developing countries in comparison to developed one.

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