Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Key Factors to Analyze the Customer Adoption of Electric Two-Wheelers in India

Author(s): Srinivas Inumarthi and Ram Kishen Y

Global warming is a growing concern across the World. Countries are trying to find different ways to be eco- friendly and with the current depletion rate of fossil fuels and hike in its price, there is a need for a different source of energy to run the vehicles. Electric Vehicles are one of the major consumers of energy, India needs to reduce its energy requirements or find alternative sources of energy. Everybody wants to live in a world that is pollution-free. But, the number of automobile registrations are still increasing. This increased automobile usage will have a negative impact on the environment. Therefore, our modes of transportation need to be environment friendly and sustainable. Electric vehicles are the solution to this dilemma. Electric vehicles can reduce a country’s dependence on gasoline. Electric vehicles account only for a small fraction of total vehicles sold in India, the adoption rate is anticipated to grow in the coming future. Many automobile manufacturers have started the production of Electric automobiles. As per industry estimates around 9 million units will be sold in India by 2026-27. The purpose of this research study is to find out the key factors that play an important role in the Customer Adoption of electric two-wheelers in India. Primary data has been collected by using a structured questionnaire for 300 respondents and was analyzed using data analysis software.

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