Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Leadership with a Focus on People in the Modern Digital Workplace: How to Motivate Employees and Maximize their Potential

Author(s): Vidhu Gaur and Sura Sudarshan Sagar

Organizations are now under pressure to strike a balance between technological integration and human-centered methods as a result of the fast digitization of workplaces, which has reshaped leadership practices. Efficient digital tools come with new problems when it comes to trust, collaboration, and employee engagement. Focusing on tactics that boost engagement and performance, this article delves into the idea of people-centered leadership in the context of the modern digital workplace. This article suggests that adaptability, inclusion, and empathy are crucial leadership characteristics in the digital age by referencing literature on organizational behavior, digital workplace research from the past several years, and theories of leadership. A sustainable and high-performing digital work environment can be fostered, according to the recommendations presented for leaders.

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