Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Literature Review on Relationship Between Types of Purchases and Usage of Digital Payment Methods

Author(s): Baljinder Kaur

Today’s consumer has varied choices of digital payment methods in different point-of-sale locations. It becomes pertinent to have a profound understanding of users’ behavior towards digital payment methods relating to the types of purchases. This study highlights the association between the choice of digital payment methods 89+98 and the types of purchases. The literature review analyses the databases for literature of nationally and internationally reputed journals spanned from 2015 to 2022. It focuses on describing types of purchases and its effect and significance of the COVID-19 on usage of varied digital payment methods and evolution of a new theory of payment behavior. The findings of this meticulous literature review presented a deep understanding of this under-examined dimension of usage of digital payment methods. It will further facilitate providing users with a more conducive digital ecosystem which finally leads India towards a cashless economy. Further this study may offer a framework for the research scholars in this emerging research area.

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