Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Management Practices for Acquisition and Retention in Service Enterprises: An Empirical Investigation of Hospitals

Author(s): Steve Katanga, Dr. Daleep Parimoo and Dr. Sweta Dixit

This research paper addresses the significance of human resource practice methods within the region of National Capital Territory (NCT) of Delhi, India. that are implemented in hospitals to maximize performance and improve patient care. Recruiting and retaining qualified employees in India requires the creation of policies and procedures that are designed to attract prospective employees and retain their services. An exploratory qualitative study was conducted to identify key distinct human resource practices across five hospitals, three in the NCT of Delhi, and the other two hospitals in the northeast part of India, to optimize performance. The results indicated that human resources for health (HRH) are a challenging issue for many hospitals. The essential methods to recruit and retain employees include a competitive salary, other benefits, and tools that will allow human resources professionals to conduct their activities effectively to improve nursing and different healthcare roles in the workplace environment. HRH expansion in Indian hospitals requires the development of tools that will accomplish a set of clear goals and objectives to support the healthcare system and expand its capabilities.