Author(s): Vishal Thakur, Kuldeep Kumar
The present study covers all the operational and marketing activities and strategies of rural banking sectors for the state cooperative banks moment in India. The word 'Marketing Strategy' means 'a plan of action designed to promote and sell a product or service' to the society. Nowadays, this word very popular in Banking because this sector is facing many competition so its need to apply some unique identification for their services.In keeping up with the fierce competitive environment and changing client wants and needs within the business landscape, banks consisting of the rural banks need to adopt effective marketing strategies in their operations to satisfy their customers in a first-class manner.The changing taste and preference of today’s consumers have compelled banks-rural and universal to employ survival strategies in the financial arena to attract and maintain customers. This invariably will enhance service quality in the industry which will boost economic development in the long-run. Banking institutions must formulate, and put into force techniques that will allow them to have a competitive edge over their contemporaries in the market. The competitive aim is to provide satisfactory customers service. The primary goal of the study was; to investigate the strategic marketing activities to attract and retain customers at Rural Bank. The research data are collected from previous studies in literature and from primary and secondary sources of rural banking sectors