Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Measuring the Level of Entrepreneurial Drive of Indian Micro-Entrepreneurs Using Psychological Variables and Carland Entrepreneurial Index

Author(s): Namrata Chatterjee, Niladri Das, A K Subramani and N Akbar Jan

The current study attempts to measure the entrepreneurial level deploying a developed instrument, that is, Carland Entrepreneurship Index, which is driven by psychological variables among micro-entrepreneurs in the selected states of India. An empirical study is conducted on a sample of 437 Indian Entrepreneurs. A questionnaire survey has been administered to obtain information regarding their demographics, organizational variables, psychological characteristics and entrepreneurial level. The statistical, i.e., T-test, correlation analysis and regression model analysis are performed. The results validate the applicability of Carland Entrepreneurship Index (CEI) in the Indian context. It is also determined that psychological variables are important determinant to predict entrepreneurial level. In this context, it is seen that innovativeness is a less exhibited characteristic among Indian entrepreneurs. The result advocates the need for policy reframing to inculcate the component of innovation in Indian scenario. Moreover, the universality of Carland Entrepreneurship Index (CEI) is strengthened by this study.
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