Author(s): Qudratullah
This study focuses on the position meaning the audience the City of Makassar to the activity government Governor of South Sulawesi in the media online. This research uses a qualitative approach, the type of the analysis of the reception berorinetasi field (field research). Source data this study uses data written and the data field by taking informants from the public the City of Makassar. Methods data collection used was in-depth interviews, observation, and documentation. Processing techniques and data analysis performed with through three stages, namely: clarification of data, data reduction, and the presentation of data, conclusion and verification. The results of this study show that the preaching of Governor of South Sulawesi accepted dominant-hegemonic by the audience of the City Makassar among them about the news in general, about the news that contains the type of leadership and the excess of government Governor of South Sulawesi to the news about the career Governor of South Sulawesi. Audience the City of Makassar is located on the negosiaton positionagainst lack of government Governor of South Sulawesi on the news presented Tribuntimur.com and Fajar.co.id. In the news serves political career Nurdin Abdulllah, the public audience of the City Makassar is located on the opposition position. News related political career Governor of South Sulawesi also got the receipt negotiations. The development of information technology and communication today very rapidly. This gives a great chance of occurrence of practices more effective communication compared to the past. Now, information and communication technology is needed in order to meet the demands of the times because with the technology, man is able to spread and receive messages without any limitation of place and time.