Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Millenials in Islamic Digital Economy Sustainability

Author(s): Juju Zuhriatusobah, Yulianita Rahayu

Millennials have important relevance to Islamic economics especially in trade financing where goods are transported from a surplus economy to a deficit economy. In addition, millennials are more creatively engaged in entrepreneurial activities such as e-commerce which leads to strong trade finance growth. At the same time, they have their own attitudes and perceptions towards the halal industry or halal trade finance including, halal culinary, halal tourism, simple clothing and Islamic finance. Millennials' perceptions and behaviors will have a significant impact on the Islamic trading ecosystem in the future and in turn will have a major impact on global welfare. This study aims to get an idea of how the millennial generation plays a role in the development of the digital Islamic economy, so that the digital Islamic economy will contribute to economic sustainability in Indonesia along with the emergence of millennials as a new market segment. In this study, the framework for the sustainability of the digital Islamic economy is the Human Development Index (IPM), the Islamic Financial Literacy Index, the Islamic Financial Inclusion Index, and the Inclusive Economic Development Index. To answer the research objectives, the research method used in this research is descriptive quantitative, the data will be processed through R software. Statistical results show that the number of millennials has a negative influence on the Human Development Index (IPM) and the Inclusive Economic Development Index. And the number of millennials has no effect on the Islamic Financial Literacy Index and the Islamic Financial Inclusion Index.

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