Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Mint Next Emerging Market

Author(s): Ratna Vadra

Forget the BRICS and the CIVETS; Mexico, Indonesia, Nigeria, and Turkey are the newest members of the club, and MINT stands for "identifying new developing countries with the best growth potential for the future of the world economy." Those countries include Mexico, Indonesia, Nigeria, and Turkey. The availability of raw materials, such as petroleum, natural gas, and metals, as well as the ability to attract foreign investment, know-how, and jobs, are all variables that contribute to STEM countries' success and development. Furthermore, Mexico, Indonesia, Nigeria, and Turkey have huge populations, ensuring a sufficient workforce at affordable prices until 2050, as well as a strategic geographic location.The paper's main goal is to look at a few macroeconomic indices for Mexico, Indonesia, Nigeria, and Turkey, particularly in connection to the BRICS countries (Brazil, Russia, India, China and South Africa).

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