Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Municipal Solid Waste Management: A Futuristic Research Direction using Bibliometric Analysis

Author(s): Surjit Kumar Kar, Debasmita Panigrahi, Harshita Kulla, Ambika Singh and Shilpa Samanta

With sustainability in business marketing being the new buzz word, diverse research has been going on across various domains, to make processes environment friendly. The movement towards greener lifestyles requires everyone to be socially conscious and contribute to the environmental, social and governance framework, to create a sustainable environment. Among these everyday issues, municipal waste management has been one of the significant areas that is critical to add value in this search for a greener world. In this study, bibliometric analysis of the literature related to municipal solid waste management across the world, was performed using the visualisation tool, the VOSviewer. Meaningful and relevant collection of literature was sourced from the Scopus database, to obtain network and density visualisation, in addition to word cloud and graphs citing publications. Based on the research, results suggested that the importance and publication around these topics have been following an increasing trend, except in 2022, where researchers diverted to the study about the pandemic significantly. Hence, the conclusion of this study reveals potential research scope and future research direction, on a similar topic in which demanding sustainable value could be added. Amongst keywords, “sustainable development” remained the most occurred, followed by “climate change”. “Solid waste management”, however, had less frequency of occurrence in comparison to the former.

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