Author(s): Hedro Prabowo and Umbas Krisnanto
This study analyzes the effect of product quality, store atmosphere, and digital marketing in increasing repurchase intention in Ximivogue Jakarta. The data was collected through a questionnaire. The analysis technique used is multiple linear regressions. The results of this study indicate that product quality has a significant positive effect in increasing repurchase intention; store atmosphere has no effect on increasing repurchase intention; digital marketing has a significant positive effect in increasing repurchase intention.