Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Nexus Between Tourism And Economic Development In Jammu and Kashmir: A Review

Author(s): Aanqa Moghal, Deepak Jain, D Mukhopadhyay and Pabitra Kumar Jena

The tourism business contributes significantly to the destination's growth, both directly and indirectly. The current study reviewed the impact of tourism development on the economic growth of Jammu and Kashmir by looking at dimensions such as employment generation, infrastructure development, and regional development. The above factors were discovered to have both a good and negative impact on the destination's economy. In line with the finding of this study, a great deal of emphasis will be placed on hospitality management, cultural heritage, and infrastructure development, all of which will create jobs, generate income, and reduce overall poverty in the State, resulting in the unique tourism industry in the State that will keep us on par with tourism throughout India and the rest of the world.

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