Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Online Shopping Behavior in West And East: A Comparative Analysis of USA and UAE Shoppers

Author(s): Ravindra P. Saxena

It is seen that online shopping has already been accepted at large in many developed countries but it is at its infancy in many developing countries. Although there is an overall growth in online mode of shopping worldwide but its acceptance and usage varies by region to region or by nation to nation. It is found that people have begun switching to online mode of shopping at a higher pace in developed countries as compared to developing countries where most of consumers still prefer to shop from the physical stores/shopping malls. When online shopping is progressing in a developed country like United States of America (USA), then why it is not progressing in the same way in a developing country like United Arab Emirates (UAE). Keeping this purpose in mind this study attempts to first examine the shopping behaviors of USA and UAE shoppers specifically towards online shopping mode and then tries to investigate the reasons which are responsible for the difference in shopping behaviors of shoppers in west and east i.e., shoppers in both the countries-U.S.A. and U.A.E.