Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Open Innovation for Better Governance: A Case Study of Mygov Platform of Government of India

Author(s): Saikat Banerjee

The process of open innovation is examined in the context of government organizations using the case study of “MyGov” platform of Government of India. In “MyGov” platform, both ministries of government of India and citizens of India actively participate in various discussions; do multiple tasks and share creative ideas relevant to contemporary policies. In this process, the amount of open innovation increases the quality of governance in the policy formation and implementation, and subsequently contributes to the social welfare of the country

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