Author(s): Vikas Gautam
The current research investigated the predictors of customer loyalty in Indian Mobile Telecommunication Services Sector. The study model was estimated with the help of structural equation modeling Partial using Least Square (PLS) estimation method. The model was found fit with reference to indicators like; average path coefficient (APC=0.416, p<0.001), Average R Square (ARS=0.609, p<0.001), and Average Variance Inflation Factor (AVIF =2.533, Good if<5). The results of the study highlighted predictors of the customer loyalty with the help of significant path coefficients. Sample size comprised of 411 responses.