Journal of Economics and Economic Education Research (Print ISSN: 1533-3590; Online ISSN: 1533-3604)


Price Discrimination Strategies: Maximizing Profits in Diverse Consumer Markets

Author(s): Clemons Liping Wang

Price discrimination is a pricing strategy where a company charges different prices for the same product or service to different groups of customers, based on their willingness to pay or other relevant characteristics. The goal of price discrimination is to maximize profits by extracting the highest possible price from each customer segment. Here are some common price discrimination strategies and how they can be used to maximize profits in diverse consumer markets.

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