Author(s): Shaik Mahaboob Syed, Aruna N, Sandya Rani Dyageti, Malathi Devi Parnea and Rajashekar Reddy Pothireddy
The transition to remote and hybrid work models has significantly reshaped organizational structures and workforce management practices, particularly in the Information Technology (IT) sector. This study, titled "Redefining HR Strategies in the Era of Remote and Hybrid Work: A Survey-Based Analysis with Reference to the IT Sector," aims to investigate how Human Resource (HR) strategies have evolved to meet the demands of a digitally connected yet physically dispersed workforce. The primary objectives of the research were: (1) to identify the key changes in HR policies and practices in response to remote and hybrid work environments; (2) to examine the challenges faced by HR professionals in the IT sector; and (3) to uncover innovative strategies adopted to maintain employee engagement, performance, and retention. The study employed a descriptive research design using a structured survey questionnaire. A sample size of 300 HR professionals and employees working in various IT organizations across India was selected. The sampling technique used was purposive sampling, targeting individuals who have direct experience with remote or hybrid work models. Data was collected through online surveys and analyzed using both descriptive and inferential statistical methods, including frequency distributions, mean score analysis, and correlation analysis via SPSS. Key findings reveal that a majority of IT companies have shifted from traditional HR models towards more flexible, technology-driven strategies. Policies have been redefined to accommodate remote work by integrating digital tools for communication, performance tracking, and employee well-being. Around 78% of the respondents reported a transition to outcome-based performance management rather than time-based evaluations. Moreover, employee engagement initiatives, such as virtual team-building activities and mental health support programs, have gained prominence. However, challenges like maintaining organizational culture, fostering collaboration, and ensuring equitable opportunities for remote employees were consistently highlighted. The study also found that successful HR strategies in the new work era emphasize flexibility, transparency, continuous communication, and investment in digital infrastructure. Talent acquisition practices have increasingly favored remote hiring models, widening the talent pool beyond traditional geographical boundaries. Training and development programs have predominantly shifted to virtual formats, ensuring continuous learning despite physical distances. In conclusion, the research underscores the urgent need for IT companies to continually adapt HR strategies to sustain productivity, morale, and competitive advantage in a remote and hybrid work environment. The study provides actionable insights for HR leaders to reimagine workforce management in the post-pandemic digital age, while also contributing to academic literature on evolving HR practices.