Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Regression Modeling Approach To Women Entrepreneurs Financial Independence In Rural Uttar Pradesh: A Micro Finance Institution Perspective

Author(s): Vandana Sonker and Rajeev Kumar Singh

The core objective of the study is to ascertain the factors that shape and sustain micro finance derived financial independence and empowerment. The study evaluated the impact of women entrepreneurâ????s â????inclusionâ????, â????market knowledgeâ????, â????entrepreneurial skillâ????, â????resource usageâ????, â????social awarenessâ???? and â????procedural simplicityâ???? on prospective beneficiaryâ????s financial independence across rural areas. The study observed that inclusion (0.237***), market knowledge (0.080**), entrepreneurial skill (0.071***), resource usage (0.086*) reported significant influence. Further analysis of cross factor interaction revealed that considered socio-demographic aspects seem to interact significantly across time period of research.

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