Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Research Landscape and Future Research Agenda of Digital Entrepreneurship: A Bibliometric Literature Review

Author(s): Kumar Anubhav, Amandeep Nahar, Arpan Anand, Kumar Aashish and Subhendu Kumar Mishra

This study emphasizes on to map the scientific production of Digital Entrepreneurship. To scientifically map this bibliometric method is the most prominent one. For this analysis, data was extracted from the Web of Science (WoS) from 2015 to 2022. This study covers mainly the number of Article Published, Annual Scientific Production, Most Relevant Sources, Most Relevant Authors, Authors' Production over Time, Country Scientific Production, and Most Global Cited Documents between 2015 to 2022. Bibliometric analysis reveals that (1) the basic theme of Digital Entrepreneurship is business model, opportunities, and management. (2) driving theme of Digital Entrepreneurship is technologies and innovation. (3) Niche themes of Digital Entrepreneurship are behavior, business, and the central part of creation. (4) antecedent is the emerging theme of Digital Entrepreneurship. While reviewing the article, qualitative methodology is more evident than conceptual and quantitative methodologies. Digital Entrepreneurship is the key theme in the economy, digital startups, i.e., Google, Facebook, Dropbox, Uber, etc., are now considered corporate giants. The heart of any new venture model is digital technologies. So, this field is now acquiring its own identity and legitimacy and becoming more interdisciplinary.

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